Memi Beltrame


Curriculum Vitae


Memi Beltrame
12. April 1971
Officially: Gian Beltrame


Senior Experience Designer

I am a digital strategist with 20+ years of experience in planning and building digital products.
I have a vast experience in UX design, especially user research and prototyping.
I am the author of Protostrap, a web based prototyping framework for designers.
I founded Less A Mess, a digital agency that creates enjoyable and meaningful experiences specialising in projects with a high level of complexity.
I live and work in Zurich and I am an active member of the local UX and web community.

This makes me a Senior Designer

I identify and promote best practices.
I teach and mentor whenever I can.
I am a strategic partner for product and development functions: I help to shape and re-shape the organisation's understanding of the users and their context.
  • I identify and promote best practices.
  • I teach and mentor whenever I can.
  • I am a strategic partner for product and development functions: I help to shape and re-shape the organisation's understanding of the users and their context.

Areas of Expertise

Research

Qualitative stakeholder and user research in workshops and interviews
Contextual inquiries and user observation
Assessment of user needs and task analysis
Usability testing
Quantitative research like tree tests, card sorts and surveys

Strategy

Development of product vision and strategy
Stakeholder alignment
Content Strategy: assessing a project’s content, its future lifecycle and the implications on workflows and governance
Mentoring teams, fostering their UX design maturity

Contents and Structure

Content strategy: Identification and evaluation of a project's content through content inventories and audits.
Planning the future lifecycle of content and its impact on workflows and governance
Development and testing of information architectures

Interaction Design

Building of clickable prototypes to cover complex scenarios.
Specialized in role based experiences and projects with large quantities of data
Designing, building and testing information architectures




Professional Experience


May 2013 - present
Less A Mess Ltd
Founder and User Experience Designer
Specialised in research, strategy and prototyping for projects with a high level of complexity.
Responsible for the strategy and design phase of medium to large projects. Leading and advising agencies and customer teams in regard to UX and content strategy.
Customers include: Zürcher Kantonalbank, ricardo.ch, postfinance, WWF Switzerland, Manpower, Crowdhouse

January 2015 - October 2016
INTERACTIVE DOCK
Co-founder and director of curriculum.
In cooperation with DESIGNERDOCK

January 2011 – June 2016
School for the Visual Arts Bern and Biel
Interaction design teacher
Subject matter expert for the course's final exams.
The school is a college for professional education that offers a 3-year degree course in Interaction Design.

January 2008 - April 2013
Liip AG
User Experience Designer
Set-up and management of the user experience team. Specialised in user research, prototyping and content strategy, especially in e-commerce.

January 2003 - May 2005
syndikat - Die Online-Gewerkschaft
Web Developer making the transition to design and user experience.
My part time occupation during my studies at the School of Art and Design Zurich

June 2000 - December 2002
mitLinks AG
Web Developer

March 1997 - December 1999
Siemens Schweiz AG
Web-Publisher




Education


October 2003 - July 2007
School of Art and Design Zurich
Degree Course in visual communication specializing in Film/Video
Degree: Designer FH

July 1994
Cambridge Certificate of Proficiency in English

1991 - 1997
University of Zurich
English and German language and literature studies. No degree.

1987 - 1991
Science Gymnasium Kantonsschule Glarus
Degree: Eidgenössische Maturität
(Federal qualification for college admission)




Languages and Technical Proficiencies

Languages

German:
native
English:
fluent speaking and writing
French:
intermediate
Italian:
native
Spanish:
basic, A2

Software

For prototyping:
Sublime Text, GitHub, Invision

Image and video editing:
Sketch, Adobe-Suite, Final Cut Pro

Programming

Frequent use:
PHP, HTML/CSS/JS, SQL, RegEx.

Used in the past:
Perl, ASP, Pascal, Basic



Zurich, 19.11.2019